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In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. Like memory, delivery is a little different today than it was in Ancient Greece.
If it take ten days to make a decision to change bids on our PPCcampaigns, let's go with that data cycle. " I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25. This quarter the goal of our PPCcampaign is to get that to $2. "
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