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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR.

Naming 152
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Agera Energy Named A Certified Westchester Green Business

YoungUpstarts

Since 2016, Agera Energy has been recognized as a Certified Westchester Green Business based on its efforts to reduce waste around its offices and improve energy efficiency on a daily basis. This should be accompanied by an education campaign to help employees realize which items that they use on a daily basis and should be recycled.

Green 113
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Paid Media.

Analytics 133
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118
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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

For the year 2024, GoodFirms named Argona Partners as the “Best Company to Work With.” It also allows the participating companies to improve their ranking - rank higher in the Leaders Matrix categories, receive inbound backlinks from GoodFirms Leaders Roundtable podcast campaign, and get a certified Badge saying, "Best Company to work with."

Partner 52
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Midas List 2020: Forerunner’s Eurie Kim (and Why Company Names Matter to Her)

Hunter Walker

Firm founder Kirsten Green has an amazing analytical mind combined with empathy for the consumer. EK: How did you come up with your company name? Forerunner Ventures is one of Homebrew’s favorite co-investors for consumer commerce/retail startups. Second to that is – why are you uniquely qualified to solve THIS problem.

Naming 48