Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. It really is. You're in business. Call your mom.

Analytics 128

Analytics Campaign Search Customer 128

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic.

Analytics 123

Analytics Software Review Campaign Flash 123

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 5, 2023

Perfection is impossible, but in our work we successfully switch from comparing apples to watermelons to hamsters to comparing green apples to red apples to yellow apples. Level 2 (Green): These metrics/methods get you to learn actually useful things. Agency does green, you do blue, no one does red. Easy existence.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

JULY 29, 2014

Example of a In-Page Analytics in “full view” mode, with color highlights that help call out the more or less popular links on the page, with cool colors (blue, green) representing least popular links and warm colors (orange, red) representing most popular links. Gain More Power Over Your PPC Spend with AdWords Data. utm_source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

OCTOBER 24, 2016

The red and green arrows to your right are helping guide your decisions related to the shifts in budget that you should consider in order to optimize your marketing and advertising to get the best possible results from your budget. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Seasonality and other marketing campaigns will affect your results. It’s based on gathering quality user feedback that drives changes to your design, copy, and funnels. That doesn’t always pan out.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat. I would use online and offline brand marketing campaigns to shore up my brand strength. The first ad was for Amazon.

Analytics 129

Analytics Search Advertising Metrics 129

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. And in two seconds… Like every two-year-old child, I know that red is bad and green is good.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

JUNE 3, 2014

What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. Green ones showed the best lift. According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. image source.

Conversion 132

Conversion Design Restful Web 132

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. AdWords Campaign Experiments by Google.

Analytics 136

Analytics Web Non-Compete Campaign 136

ConversionXL

JULY 19, 2013

Green Monday. When you’ve got each of these strategies running, you should turn on search retargeting, which is a display technique that enables you to show display ads for people who have been searching for relevant keywords – even if you haven’t seen them on your site or on your search campaign.” Black Friday (Nov.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

OCTOBER 15, 2015

red, green, yellow, and blue). In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. A new paid campaign? Consider how this can be used in PPC advertising. Imagine you have an anxiety for spiders (you’re arachnophobic). A holiday? A certain day of the week?

Conversion 48

Conversion PPC Design Social Bookmarking 48

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. How did you find your passion? How did you know what problems really motivated you?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? We (Getty Images) get very valuable context for our performance. So we are dead last. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Negative Keywords 101.

Customer 113

Customer PPC Matching Campaign 113

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. There are dozens of companies making healthy, organic green juices. Consider Internet Explorer’s Child of the 90s nostalgia campaign… Or, more recently, Mazda’s Driving Matters campaign… Both draw on memories from the past.

Greece 48

Greece PPC Audience Retention 48