Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. China, South Africa, Egypt. The green intensity drags our eyes to handful of cells we need to look first. I like the last option the best. Sugar cane.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. AdWords Campaign Experiments by Google.

Analytics 136

Analytics Web Non-Compete Campaign 136

Hearpreneur

JUNE 16, 2017

Where California’s kelp forests are largely painted in drab greens and browns, the Garibaldi seriously stand out – their bright orange color and fearless nature means no diver is going to miss the Garibaldi’s turf. So when it came time to name my new enterprise, I wanted to keep some connection to the sea. I had found my name!

Naming 77

Naming Czech Republic North Dakota Entrepreneur 77

VC Cafe

JUNE 12, 2016

In the bumpy ride from the capital, you see the landscape change drastically from the crowded and dirty (partly still due to the earthquake) city to the green, lush valley, filled with terraces and small villages scattered in the mountains. 10 Literacy Instruction programmes implemented in South Africa, Nepal, Cambodia, and Bangladesh.

Nepal 60

Nepal South Africa Cambodia Bangladesh 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28