YoungUpstarts

OCTOBER 27, 2018

For the marketing manager of a startup, it’s a struggle to make your logo stand out. Logo stickers form the backbone of any solid guerilla marketing campaign. A sticker campaign can make your logo look modern and innovative. A strong brand identity can help attract curious customers. Vehicle Wraps.

Customer 166

Customer Guerilla Social Media Viral 166

The Startup Magazine

OCTOBER 2, 2024

That’s where guerilla marketing comes in. A viral clip can certainly get people talking about your brand for a fraction of the cost of a traditional ad campaign, but sometimes a quick flash in the pan that pigeonholes you as one “moment” can sometimes be an issue. But be mindful of how you do it.

Guerilla 158

Guerilla Curation Flash Viral 158

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Management overhead and skills required go up. Managing the scale and complexity requires more formal processes, which slow the momentum.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Management overhead and skills required go up. Managing the scale and complexity requires more formal processes, which slow the momentum.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

BeyondVC

JUNE 2, 2004

Rather than go into the software (which I really like btw, combination RSS reader, bookmark manager, and simple collaboration tool), I wanted to share some of our thoughts about consumer-based web businesses circa 2004. We are not throwing money away on stupid advertising campaigns. Well, many early entrepreneurs did fail.

Web 78

Web XML Guerilla RSS 78

YoungUpstarts

OCTOBER 16, 2017

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Nate Vickery is a business technology consultant mostly engaged in management and marketing for SMB and startups. This tactic works great for new movies, books, or gadgets.

Flash 162

Flash Marketing Stealth Social Media 162

BeyondVC

JUNE 2, 2004

Rather than go into the software (which I really like btw, combination RSS reader, bookmark manager, and simple collaboration tool), I wanted to share some of our thoughts about consumer-based web businesses circa 2004. We are not throwing money away on stupid advertising campaigns. Well, many early entrepreneurs did fail.

Web 60

Web XML Guerilla RSS 60

Up and Running

APRIL 5, 2016

Start building your social media campaign in advance. For one of our restaurant clients, we planned an online social campaign, teasing the opening and showcasing the unique atmosphere and food,” says Erin Pearlman, Communications Coordinator for Appleton Creative, Inc. Get in early. Start building interest as soon as you can.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

Gregg Fraley, Author of Jack's Notebook

AUGUST 10, 2018

If you ask for innovation ideas in an idea campaign, make it clear to all that the effort has top level support. It would be really great if this were actually true and management communicated enthusiasm. Present a focused challenge question. For example: “How Might We improve our customer service experience?

Campaign 65

Campaign Product Development Developer Management 65

Hearpreneur

DECEMBER 28, 2022

Next year, we are pivoting our business to focus more on helping businesses with their online visibility and reputation management. Additionally, we are shifting our focus from traditional marketing channels to digital campaigns like email marketing, pay-per-click advertising, and influencer marketing. #2- Improve online visibility.

Social Media 127

Social Media Entrepreneur Retention Finance 127