crowdSPRING Blog

SEPTEMBER 13, 2010

Other tactics leverage partnerships with other businesses to create mutual value and introduce our respective communities to one another’s services or product offering. Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success!

Viral 107

Viral Campaign Small Business Guerilla 107

The Startup Magazine

OCTOBER 2, 2024

That’s where guerilla marketing comes in. A viral clip can certainly get people talking about your brand for a fraction of the cost of a traditional ad campaign, but sometimes a quick flash in the pan that pigeonholes you as one “moment” can sometimes be an issue. But be mindful of how you do it.

Guerilla 158

Guerilla Curation Flash Viral 158

ReadWriteStart

JULY 6, 2020

Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Essentially, you want to get your product directly in front of your ideal customer without spending a whole lot of cash. Actually bled and lost sleepover? Conclusion.

Marketing 156

Marketing Startup Guerilla Canada 156

Startup Professionals Musings

MARCH 3, 2018

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

The Startup Magazine

APRIL 17, 2020

With a little extra time and effort, you can put together a creative advertising campaign that hits the mark. Street marketing is a type of guerilla marketing that’s highly experimental and can gain plenty of attention if executed correctly. And lastly, pop-up shops can be great tools for product demonstrations.

Advertising 114

Advertising Guerilla PPC eCommerce 114

YoungUpstarts

JANUARY 13, 2016

No matter what those digital marketing types say, offline campaigns are still important when it comes to getting your business out there in the big wide world. Donate products/services to local charities. Guerilla marketing. So what offline marketing techniques are still important? Here are six good ones: Networking.

Guerilla 100

Guerilla Marketing Distribution Networking 100

BeyondVC

JUNE 2, 2004

I met with Dave Panos and Andrew Busey of Pluck yesterday to learn more about their product and their company. In today’s world, you can pull an off-the-shelf component from an ISV or from the open source community, Jabber for example, and have chat instantly integrated in your product.

Web 78

Web XML Guerilla RSS 78

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product.

Flash 162

Flash Marketing Stealth Social Media 162

BeyondVC

JUNE 2, 2004

I met with Dave Panos and Andrew Busey of Pluck yesterday to learn more about their product and their company. In today’s world, you can pull an off-the-shelf component from an ISV or from the open source community, Jabber for example, and have chat instantly integrated in your product.

Web 60

Web XML Guerilla RSS 60

Up and Running

APRIL 5, 2016

Start building your social media campaign in advance. For one of our restaurant clients, we planned an online social campaign, teasing the opening and showcasing the unique atmosphere and food,” says Erin Pearlman, Communications Coordinator for Appleton Creative, Inc. Get in early. Start building interest as soon as you can.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

Gregg Fraley, Author of Jack's Notebook

AUGUST 10, 2018

I’ve said for some time that innovation should be everyone’s job, and it’s not just for R&D or product development teams. If you ask for innovation ideas in an idea campaign, make it clear to all that the effort has top level support. Love that this survey quantifies it in a scientific way.

Campaign 65

Campaign Product Development Developer Management 65

Hearpreneur

DECEMBER 28, 2022

I want to listen to them deeply about our products. I've been working in this industry for a few years now, and there are two kinds of businesses: those that focus on their products and services, and those that focus on their customers. #3- Increase engagement with customers. Photo Credit: Bozlur Rehman. social media advertising.

Social Media 127

Social Media Entrepreneur Retention Finance 127