Up and Running

SEPTEMBER 8, 2016

Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Create a paid advertising campaign. Alert the press (reach out to local newspapers, radio stations, businesses, and so on).

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

The Startup Magazine

APRIL 17, 2020

With a little extra time and effort, you can put together a creative advertising campaign that hits the mark. Be sure social sharing or hashtag usage is a part of your entry guidelines as well. Street marketing is a type of guerilla marketing that’s highly experimental and can gain plenty of attention if executed correctly.

Advertising 90

Advertising Guerilla PPC eCommerce 90

Women Entrepreneurs Can

JANUARY 4, 2021

So, how can you start your marketing campaign the right way? First, you should make sure that you are announcing your intent to appear at the trade show on social media. You might even want to think about using some guerilla marketing tactics to draw attention. Get the Right Manpower.

Guerilla 52

Guerilla Social Media Campaign Hiring 52

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Up and Running

APRIL 5, 2016

Do this from the start, and you’ll make any media coverage of your big opening more cohesive and easy to package. Start building your social media campaign in advance. If you are planning on waiting until your business is fully operational to start being more active on social media, don’t. Get in early.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

YoungUpstarts

OCTOBER 16, 2017

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Social media. It would be unfair to skip social media platforms as the most obvious and easily utilized channels for guerrilla marketing tactics.

Flash 162

Flash Marketing Stealth Social Media 162

ReadWriteStart

JULY 6, 2020

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. These are obviously all physical demonstrations of guerrilla marketing.

Marketing 156

Marketing Startup Guerilla Canada 156

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! That crazy chicken. Yes we can!

Viral 107

Viral Campaign Small Business Guerilla 107