Startup Professionals Musings

DECEMBER 13, 2019

You may be the main problem, insisting on making every decision, and hiring cheap helpers rather than help. Ineffective and expensive marketing campaigns. Inadequate focus on hiring and people development. Poor communication and visibility from the top. Outsourcing is an expensive solution for poor planning.

Technical Review 306

Technical Review Metrics Social Media Channel 306

The Startup Magazine

JUNE 20, 2024

One increasingly popular strategy is to hire a fractional chief marketing officer (CMO). Early-stage startups often operate with tight budgets, making it impractical to hire a full-time CMO. Hiring a full-time CMO, according to Salary , can cost your startup around $360,672 a year.

B2B 148

B2B Hiring Salary Early Stage 148

Both Sides of the Table

NOVEMBER 14, 2017

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. I always push companies to hire “an operationally focused CFO” during this phase because in order to systematize you need somebody who brings economic rigor to decision making. As an early-stage VC I love this phase.

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

FEBRUARY 24, 2019

In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. In general a well-executed viral marketing campaign can cost anywhere from $100K to many millions.

Viral 268

Viral Marketing SEM Campaign 268

YoungUpstarts

DECEMBER 12, 2020

While your branding, marketing campaigns, and product quality will be at the forefront of your mind, you must not overlook the importance of network and data security. You must also routinely review your data security plan as you hire more employees and create more departments. Facial recognition. Fingerprints.

Security 273

Security Software Review Technical Review Networking 273

Steve Blank

APRIL 5, 2017

They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. Founders ask me all the time whether they should hire a PR agency. Often, they themselves are the thought leaders. The question is when ?”

Marketing 318

Marketing Audience Technical Review PR 318

The Startup Magazine

MARCH 9, 2025

Exploring the Advantages of White Label SEO Services for Businesses White label SEO services enable businesses to scale their offerings without hiring additional staff or expanding their expertise in-house. This strengthens customer relationships and drives long-term growth.

SEO 88

SEO Search Engineer Retention 88

Steve Blank

NOVEMBER 7, 2023

Rent-seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials and their staff to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks, or the “ revolving door” – offering officials future jobs in the industry they regulated.

Washington 319

Washington Government Marketing Silicon Valley 319

YoungUpstarts

AUGUST 18, 2020

CRM software makes it possible to design your marketing campaign based on this stage of the sales funnel. You can also hire extra staff to manage your social media accounts if you’re receiving a lot of social media queries. However, you can hire remote customer service reps to solve your customers’ problems regardless of the time.

Customer 231

Customer Technical Review Software Review Startup 231

Up and Running

MARCH 28, 2022

Whether you are a cash-strapped business or a multinational corporation, the cost of taking on a new employee is as high as $4,129 per hire. These technological changes also affect the way hiring is done. However, no recruitment team has a bottomless budget or the time for hiring non-stop. Embracing changes in hiring.

Cost 117

Cost Hiring Social Media Technical Review 117

The Startup Magazine

AUGUST 20, 2024

When you do, you’ll simply need to hire a web design agency. You may also find that you can increase your profits more and that you can create a more targeted campaign to target specific areas, which will help you even more. If you’re not happy with your site then you may need to look into getting a rebrand.

Small Business 166

Small Business Software Review Campaign Technical Review 166

Startup Professionals Musings

NOVEMBER 4, 2022

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

By which they mean: Without stupid rules that assume employees are dumb or evil, without everything taking ten times longer than it should, without wall-to-wall meetings, without resorting to hiring anything less than the top 1% of the talent pool, and so on. A marketing campaign that adds two sign-ups/week is a success.

Government 223

Government Startup Cofounder Technical Support 223

Startup Professionals Musings

OCTOBER 26, 2018

It starts with hiring the right people, and building relationships with the right experts, analysts, and investors. Build momentum with an integrated marketing campaign. A successful campaign must not only capture people’s imagination but must have the right integration to move people to a new frame of reference and new thinking.

Marketing 231

Marketing Demand Campaign Differentiation 231

Rembrandt Communications

SEPTEMBER 1, 2022

Your phone rings, online purchases flood your inbox, and you hire more people to keep up with the growing demand. Then, create new articles, special reports, email campaigns, social media posts, press releases, webinars, and more relevant to these popular ideas and communicate it to your target audience. I’m talkin’ to you!).

Sales 246

Sales Social Media Analytics Public Relations 246

Duct Tape Marketing

JULY 17, 2024

You should only hire it. I say never implement a marketing campaign. Hire a marketing campaign. So when we're going to hire somebody, we start off when we say, what does success look like? (09:30): I look at technology, I look at campaigns, I look at strategies and tactics. What's the gap? Here's where I am.

Revenue 94

Revenue Technical Review Framework Austin 94

YoungUpstarts

MARCH 18, 2020

That is why 80% of marketers have already incorporated visual assets in social media marketing campaigns. They created an engaging campaign to encourage store visits by the target audience with the ‘Swipe Up’ CTA. If Gym Shark can get these results from their Instagram stories and ad campaign, so can you.

Marketing 226

Marketing Social Media Audience Video 226

The Startup Magazine

AUGUST 9, 2022

We give brands and creative agencies an easy and affordable way to access real music by real artists for their branded content and campaigns. They had been licensing music from major artists, and while they loved the impact those campaigns created, they didn’t always have those kinds of budgets. Quality control?

Cofounder 158

Cofounder Founder Miami Marketing 158

Both Sides of the Table

JULY 9, 2013

If you’re at a startup and new to sales & sales people you might want to read my basic primers: Why hiring seasoned reps at a startup might not work. Or thinking about how much capital you have and therefore how many people you can hire – you rigorously prioritize. Beware of crocodile salesmen.

Customer 324

Customer PR Marketing Technical Review 324

The Startup Magazine

SEPTEMBER 22, 2022

Hire the top-tier employees. That is why you should do your best to maximize this revenue stream by investing in top-tier customer services, loyalty and referral programs, as well as personalized marketing campaigns. Therefore, all the money you are going to invest in hiring an experienced branding agency will be money well spent.

Startup 183

Startup Non-Compete Social Media Global 183

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

But some decisions should not be made in haste, like a key executive hire , or how to price , or whether to raise money, or whether to invest millions of dollars in a new product line. How do you know when your current decision should be made slowly: contemplative, collaborative, deliberate, data-driven, even agonizing?

Engineer 264

Engineer Framework Social Media Acquisition 264

Duct Tape Marketing

APRIL 19, 2023

The Benefits of Hiring A Virtual Assistant For Your Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rob Levin In this episode of the Duct Tape Marketing Podcast , I interview Rob Levin. But now this, this notion also is now a lot more accessible to hire people from anywhere in the globe.

Hiring 90

Hiring America CPA Offshore 90

YoungUpstarts

FEBRUARY 12, 2020

Marketing automation software will help to create logical buyer journeys, provide data insights that drive targeting the most valuable customers and prospects, and enable agile development and optimization of marketing campaigns that ensure that you are maximizing your marketing investment to drive revenue.

Small Business 173

Small Business Agile Software Software Developers 173

Steve Blank

OCTOBER 10, 2023

Unless you can translate how your skills provide commercial value, you won’t get hired. I networked nonstop and ran a full targeting campaign for multiple companies to get to their CEOs. Government over your career, what exactly did you do in order to get those results, and how would you bring me those same returns?”

Government 196

Government CTO Hire Technical Review Salary 196

YoungUpstarts

APRIL 30, 2020

Walmart, Amazon, Instacart are all attempting to rapidly hire hundreds of thousands of employees to meet the expectations of their customers. Marketing campaigns that celebrate family togetherness will resonate. The retailers that win in the future, MUST be able to provide this level of service.

America 222

America New York City Technical Review Distribution 222

YoungUpstarts

DECEMBER 5, 2020

A few of the best features of Upserve include splitting items and checks, training mode for new hires, offline mode; restaurant analytics; and menu intelligence. Use the right tools: To improve your social media campaigns, you’ve got to use the right tools. For a top solution to manage your restaurant, Upserve is a great choice.

Software Review 165

Software Review Software Management Social Media 165

YoungUpstarts

OCTOBER 7, 2019

Even businesses specializing in a marketing hire another expert to do a certain specialty for them. For one, there goes the need for a marketing plan for every campaign, something that’s often overlooked by business owners who deal with their marketing by themselves. You’ll end up risking your budget more.

Marketing 184

Marketing Technical Review Campaign SEO 184

Up and Running

DECEMBER 6, 2021

Hire an SEO professional to help you check for technical SEO issues on a regular basis — at least every six months — and make it a point to update your branding, imagery, and messaging on an annual basis to keep your site feeling fresh. Are your marketing and advertising campaigns failing to deliver the result you were hoping for?

Small Business 153

Small Business Marketing Software Review Technical Review 153

Startup Professionals Musings

NOVEMBER 16, 2018

This has to start with selecting the right partners, and hiring people who believe in you and your business. Opportunities include anyone bringing in a new customer, sharing the load in a social media campaign, or representing the company for a good social cause. Your team is your business, and you can’t sell without them.

Technical Review 178

Technical Review Marketing Due Diligence Social Media 178

Up and Running

AUGUST 16, 2021

As your business grows, you might find yourself being able to hire outside agencies to help you soar to new heights. Hiring an agency to work with can be exciting but also expensive, and results can vary if you find the wrong partner or won’t analyze what you’re doing together. Another good example is our work with a design agency.

Small Business 141

Small Business Technical Review SEO Acquisition 141

Duct Tape Marketing

SEPTEMBER 14, 2024

But as you start hiring people and building a team, now the business' success depends on how well teams execute. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only.

Wisconsin 90

Wisconsin Cofounder Leadership Employee 90

YoungUpstarts

JULY 21, 2019

The best way to avoid this is by covering all your legal bases by hiring an attorney. Hire a professional. Be careful when choosing which tasks you have to outsource or hire someone for, though. Your shared marketing campaign should benefit both of you in equal ways. This advice goes with other aspects of your business.

Software Review 191

Software Review Entrepreneur Cost Cofounder 191

Steve Blank

MAY 19, 2015

Equally important their VP of Marketing had brilliantly executed a stream of social media campaigns (Facebook likes and partnerships, email campaigns, etc.) retaining their existing hires who were working for intern-like salaries with little equity. Next write your new hire job description.

Technical Review 120

Technical Review Salary Early Stage Software Review 120

YoungUpstarts

MAY 5, 2020

Hiring experts to take care of your marketing campaigns will boost your exposure while you devote your time to other aspects of your business. This means, there are better chances for your online marketing efforts to succeed. Get the most out of this opportunity by investing in local SEO services.

Small Business 227

Small Business SBA Small Business Administration SEO 227

The Startup Magazine

OCTOBER 4, 2023

This blog aims to guide you through the process, from the initial steps of conducting market research to operational management, hiring staff, and more. It’s beneficial to include both traditional methods like radio ads or billboards and digital means like SEO, social media promotion in your campaigns.

Balance Sheet 145

Balance Sheet Technical Review Business Model Business Plan 145

Duct Tape Marketing

JULY 19, 2024

I'm happy to share more, but what my husband was arrested for sexual assault of a minor, and I had to hire my own attorney, and my attorney said, Darcy, don't talk to anyone about anything. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Leadership 90

Leadership Framework Agile Campaign 90