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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149
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Small Business Owners: Who Should You Hire for Marketing?

Duct Tape Marketing

Small Business Owners: Who Should You Hire for Marketing? written by Jordan E read more at Duct Tape Marketing When it comes to marketing, small business owners have a big decision to make: who should you hire to get the job done? You get access to outside experts without needing to hire full-time employees. Let’s break it down.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. Call high, and get passed down or; B. It’s too strategic.

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When Should a Small Business Hire an Executive Team?

Up and Running

As you find your footing and begin to scale, you might feel ready to hire a formal executive team. What’s right for one company may not make sense for another, but the goal is always the same — to hire talent that will ultimately help the business thrive. When is the right time to hire an executive team?

CTO Hire 163
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Do You Have An Agile Social Media Policy?

The Startup Magazine

Most companies have woken up to the fact that a strong presence on modern social media platforms is a necessary part of attaining commercial success these days. Despite the fact that more companies are tapping into the power of social media than ever before, however, countless brands keep making the same silly mistakes over and over.

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How To Create A Better Customer Experience For Your Startup

YoungUpstarts

CRM software makes it possible to design your marketing campaign based on this stage of the sales funnel. Some people might prefer communicating via email, while others may prefer social media platforms or mobile phones to reach out to you. Connect With Customers Offline. Forget Business Hours.

Customer 231
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

When you hire people in functional roles they want to show that they’re achieving results and results are easiest to measure by tasks accomplished. So many CEO’s just carry on being … CEO’s –> fund raise, get media attention, attend conferences, hire staff, “set direction&# , whatever.

SEM 323