VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 158

Israel Iceland Chile Argentina 158

Occam's Razor

NOVEMBER 18, 2014

You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. It is pretty nice.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141

Israel Iceland Chile Argentina 141

VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Israel 141

Israel Iceland Chile Argentina 141

Occam's Razor

SEPTEMBER 21, 2015

I'm sure you are catching on by now that the slides and names have been changed to protect the innocent. It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. Pick a village in Iceland.

Stock 60

Stock Conversion Matching Audience 60

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? His name is Tomas Pueyo. So you have countries like Australia, New Zealand, Estonia, Lithuania, Latvia, Iceland, Ireland, Spain, France, Italy, Germany, Norway, Denmark, Finland and many, many more. He was not a famous author. He wasn't a media star.

South Korea 114

South Korea Silicon Valley Sweden Italy 114