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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121
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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

Online Marketing Specialist, Kenneth Westling, identifies three facets of the Five Guys social media campaign that contribute to its success: Prioritizing customer service. Further, they use geo-locational data to zero in on marketing successes, product and service issues, and how people are feeling about unique campaigns around the world.

Metrics 28
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How to minimize customer acquisition costs

Duct Tape Marketing

With rewards, you can create user-generated campaigns. Big-time social media users consume over five hours of user-generated content per day, and user-generated campaigns on social media are 20% more effective than regular ads. The campaign led to a 225.9% This ongoing campaign works well for Flying Pie. About the Author.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” The breakdown: “This is a new vendor for us. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Team-building. Trade Show. Enter State. California. Connecticut.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5. Globaloney: Globalization Challenged. California.

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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry.