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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Email Marketing: Campaign Analysis, Metrics, Best Practices. Brand Measurement: Analytics & Metrics for Branding Campaigns. Redemption for the Indianapolis Colts at Super Bowl XLI.

Analytics 125
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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

In Simon Sinek’s Ted Talk he covers finding your brand’s why and how it can inspire others, using the fruit’s “ Think Different ” campaign as an example. Your leadership team, employees, and customers need to be able to voice it too. Apple does things differently. And they also happen to sell computers. Don’t neglect it.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

Use it to time your campaigns. "When "When should I have started SEO and PPC campaigns for Italy Tours 2010?" To use the examples of my beloved Indianapolis Colts (go Colts!!!). Well don't give up. " In April 2009!! That's when people first started looking for them. Now go plan for 2011.