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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28
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The Truth About SEO, AI, and Content in 2025

Duct Tape Marketing

The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast , I interviewed Bruce Clay, widely regarded as the “Father of SEO.”

SEO 69
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Transcript of Why Reviews Matter to Your Business

Duct Tape Marketing

As a long time SEO industry friend of mine, Matt McGee once said, we don’t live in a five star world. ” A lot of times we’ll build marketing campaigns around the content from their reviews. Aaron Weiche: Yeah, what we have seen more is that evening out a lot more, and no surprise, right? Do we believe that?