How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. He was responsible for the construction of 11 thermonuclear power plants throughout Venezuela that created 12,000 jobs. He also knew that he needed a new approach to marketing the company that had been primarily an internet company.
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