article thumbnail

Overcoming The Top 4 iBeacon Liabilities

YoungUpstarts

Also, since the beacon tag is not really built to withstand climates in different parts of the world, their lifespan will suffer from the heat in the Middle East to the moist and salty air in coastal Ireland for example. The retailer that deploys beacons must not fall into a state of comfort. Engagement.

article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Telefonica Ireland Uses Business Intelligence To Reduce Churn. Before 2007, O2 Ireland, part of Telefonica Europe , had a ton of disparate data and very little insight as to what it all meant. Yet in the business of pre-paid SIM cards, it can be hard to know which customers to focus retention efforts on. Actionable Advice.

Retention 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

The Digital Marketing Institute’s 2016 report “ Missing the Mark: The Digital Marketing Skills Gap in the USA, UK & Ireland ” lays bare marketers’ shortcomings. advertising campaigns), subtract the known impact of that variable from the total change; the remaining change is the impact of marketing training. Modeling/forecasting.

Marketing 106
article thumbnail

My story and support for the Founders Visa

K9 Ventures

More recently, Eric Ries and Dave McClure added fuel to the fire (See Eric Ries’ blog post: Support the Startup Founders Visa with a tweet) and helped kick off a campaign on @ 2Gov. As an immigrant founder, this is a topic that I can relate to and care about.

article thumbnail

Can Ireland Offer Startups Something Silicon Valley Can’t?

ReadWriteStart

“Our startups get tons of hands-on support – much more than they’d get almost anywhere else in the world,” says Lorcan O’Sullivan, manager of Enterprise Ireland , one of the latest of the many campaigns by governments around the globe to attract startups to their shores and inject new life into their local economies.

article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Smart candidates avoid this question by dropping hints about the interviewer’s background during the interview: “I saw you played rugby”, “lived in Ireland”, “have kids” to let the interviewer know they’ve done some research. Question 12.

SEO 54
article thumbnail

New Social Media Trends For Brand Success in 2016: What To Expect On Facebook!

Brandanew

It opens up a tremendous opportunity to do event focused campaigns (through temporary changes). The initial test markets are Ireland and Spain, so if you don’t live there, you may not have seen it yet. e) Profile pictures can be temporarily set for a day/ time frame. How this impacts your brand : Video. There are no shortcuts.