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I have just started a new research campaign on the great tools to build off of and this is like walking into a LasVegas casino and putting in a dollar in the first slot machine you see and the bells and whistles go off… JACKPOT!! viral video. Flag this comment. Trend Setter Intermedia. Thanks Ann Smarty!!
This was the first spot, the Hoover Dam in LasVegas. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself. I went to a lot of places during this time, so it was quite incredible.
Dunkin’ Donuts ran a campaign that leveraged reciprocity and the idea of “giving to getting” effectively. Called “ Eagles Win, You Win ,” the campaign offered Philadelphia area customers a free coffee the day after the Philadelphia Eagles won a game. The free coffee was redeemed via the Dunkin’ Donuts mobile app.
Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data.
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