Remove Campaign Remove Lead Generation Remove Metadata
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113
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How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. This means every penny you put into the campaign will be optimized for maximum returns.

SEO 88
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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

MicroData , as defined by Wikipedia, is a WHATWG HTML specification used to nest metadata within existing content on web pages. RFDa or Resource Description Framework in Attributes is another format that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within web pages.

SEO 28
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

And it's something that in this era of short-termism that, that so many marketers are focused on, what can we do with this campaign? And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. Metadata is a perfect example. Right, right.

B2B 94
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Is Emotion Necessary To Make More Sales?

ConversionXL

Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.

Sales 126