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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

DJ has spent nearly 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns. DJ is an alumnus of the University of Michigan and a lover of beer, coffee & people. DJ can be found on most social networks under the handle “djwaldow” or by searching “ DJ Waldow.”DJ

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5 Myths About Your Clients and Social Media That You Should Forget Right Now

Duct Tape Marketing

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? About the Author.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights.