Remove Campaign Remove Lead Generation Remove Product Development
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
article thumbnail

How to Build a User Research Culture

ConversionXL

It slows product development. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Lead generation sites can expect to double their conversion rates. It costs money.

Design 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96
article thumbnail

How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. If you answered “it’s been awhile” or “never,” you need to keep reading.

Customer 133
article thumbnail

What Integrated Marketing Looks Like Now

Duct Tape Marketing

When Clarity and Culture are tied together as strategy, integration expands to include not only consistent branding elements, advertising messages, sales promotion, public relations but things like human resources, strategic relationships, customer service, and product development. The view of integration. If You Liked This Post.

article thumbnail

The Ultimate Guide to Starting a Software Company

Up and Running

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

article thumbnail

Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

And account based selling is nothing new, but what about working also with the marketing people to tailor and customize some of the marketing campaigns and outreach for a specific account. In addition to give the sales people MQL, which is marketing qualified leads, marketing people have done email marketing inside out.

Sales 73