Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 30, 2013

Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. 4) Use promotional campaigns. Below is an example of an Advanced Segment for Twitter: Image credit.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

DECEMBER 9, 2013

Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Don't worry about attribution modeling yet.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

OCTOBER 27, 2017

They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get a free burger!

Marketing 58

Marketing Redemption Channel SMS 58