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Startup tips: 5 great tools for freelancers (and small businesses)

crowdSPRING Blog

What is a freelancer if not a small business? Just like small businesses, freelancers must engage in marketing, manage payables and receivables and other accounting tasks, perform HR functions, direct production, and plan strategy. Related posts: Great reads on small business and entrepreneurship.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Gone are the days when companies could put up a website that sat on the screen like an electronic business card. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. small businesses.

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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Lead scoring and nurturing capabilities.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. Small Business Daily. Small Business Trends. Social Triggers.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Gone are the days when companies could put up a website that sat on the screen like an electronic business card. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution.

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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

Next, SMBs, like their larger competitors, must devise and initiate promotional campaigns in advance of the Thanksgiving, Christmas and New Year’s season. Facebook, specifically, is a strong lead-generation channel that allows advertising through promoted content that can yield better conversion than traditional ads.

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