Up and Running

MAY 21, 2014

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

MARCH 6, 2019

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JUNE 15, 2021

They even used this reputation to ask their customers not to buy their jackets in a groundbreaking anti-consumerism ad campaign : . thought leadership, conversion, increased traffic, lead generation, etc.). Take Dove’s Real Beauty Productions “You are more beautiful than you think” campaign. The results are astounding.

Audience 153

Audience Retention Campaign Video 153

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

ConversionXL

FEBRUARY 13, 2013

A common campaign that can be used by all online businesses in one form or another is the retention email. For lead generation businesses (affiliates, etc.) In all likelihood, this is a campaign you can use in your own online business. It’s always good to be think about email marketing in context. NO, really!

Email 114

Email Customer HTML Campaign 114

crowdSPRING Blog

JANUARY 28, 2019

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. This section alone includes over 700 articles!).

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 66

Curation Lead Generation Technical Review Email 66

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM doesn’t stop at lead generation or new opportunities. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. They haven’t completed a form, joined a webinar, or requested a demo. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

MAY 1, 2023

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. We certainly, you know, for a lot of industries or folks that come to us, you know, webinars and LinkedIn and Facebook groups are important, uh, places for them to access.

Marketing 96

Marketing ChatGPT Framework Technical Review 96

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Always one more video campaign. Create one new offer, video, or webinar (could also be per quarter). photo credit: Folk Media via photopin cc.

Marketing 78

Marketing Indianapolis Technical Review Social Media 78

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product 96

Product Social Media Audience Software Review 96

crowdSPRING Blog

OCTOBER 10, 2018

Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences. Illustrated by Larry Kim.

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

AUGUST 18, 2021

In this sense, they’re more like webinars than demos. This makes sense as it’s not used for lead generation, but rather as one more way to win over potential customers still on the fence. Its “ Shot on iPhone ” campaign uses storytelling to engage viewers while showcasing the best features of the iPhone camera.

Product 122

Product Analytics Part-Time VPE Video 122

Duct Tape Marketing

NOVEMBER 23, 2023

04:40] How can businesses view workshops as products or lead generation tactics ? [06:20] I mean, I do presentations, I do webinars. But there's probably a whole lot of businesses that never really thought about a workshop as a product or maybe even as a lead generation tactic. So I thought it was a sweet spot.

Framework 93

Framework Campaign Audience Email 93

ConversionXL

AUGUST 13, 2019

It’s only by starting at the bottom of the funnel, Fransen says, that companies can find out how many opportunities, leads, trials, Marketing Qualified Leads (MQLs), traffic, and campaigns they need for one deal/sale. Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them.

Metrics 117

Metrics SQL Retention Churn Rate 117

Hearpreneur

JANUARY 19, 2022

Since the initial lockdown, we have beefed up our digital offerings and skin and beauty webinars so that we offer the education and guidance customers are needing, even in a pandemic. Thanks to Shiv Gupta, Incrementors Lead Generation ! #12- Thanks to Ayanna Freeman, Ayanna Denise Skin ! #7- 7- Reduced prices and downsized.

Entrepreneur 127

Entrepreneur Metrics Technical Review North America 127

ConversionXL

OCTOBER 9, 2019

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Possibly gated, since the focus is lead generation. Choosing video types for lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

DECEMBER 27, 2012

Most of us are familiar with the “traditional” list growth tactics – adding an opt-in to your homepage, asking for an email address on checkout or before someone can download a whitepaper or register for a webinar, and so on. To be clear, I also presented at two live events and gave one webinar in November.

Email 78

Email SMS Software Review Churn Rate 78

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Up and Running

SEPTEMBER 22, 2015

Twitter) that includes the message and campaign duration. Take the time to establish several marketing channels that will get the word out about your business, from social media to live events or webinars,” she says. This prevents the ‘see what sticks’ method and provides a roadmap on what and when to measure.”.

Marketing 60

Marketing Social Media Startup PR 60

Venture Chronicles

AUGUST 7, 2013

Succeeding at zero to low touch web direct sales models is not a challenge to take lightly, it requires an intense focus on web traffic generation and instrumentation of assets for funnel analytics. It also requires that people think outside of their comfort zone of campaigns, PPC, webinars, and landing pages.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

Duct Tape Marketing

MARCH 17, 2023

And it's something that in this era of short-termism that, that so many marketers are focused on, what can we do with this campaign? And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. And I can explain what that is. I have found.

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

NOVEMBER 3, 2016

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. In addition, there may be multiple personas you need to address with different campaigns and pages. Webinars perform particularly well in a B2B context. Lead Scoring and Prioritization. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. So let’s talk about lead generation. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Marketing 53

Marketing Artificial Inteligence Analytics Lead Generation 53

Duct Tape Marketing

AUGUST 10, 2017

That’s the critical stuff and so we’re going to continue to improve the features and product in that kind of area but will we do automated webinars, no we won’t because it’s not actually that crucial to know. You know, we’re getting pretty good at it after a dozen years. We’re building some amazing stuff.

Software Review 51

Software Review CTO Hire Fractional CTO Software 51

The Startup Magazine

OCTOBER 23, 2023

Versatile Ad Formats Facebook provides an array of ad formats, from image and video ads to carousel ads and lead generation forms. These tools provide valuable data on the performance of your marketing campaigns, allowing you to refine your strategies for better results.

Marketing 146

Marketing Audience eCommerce Advertising 146

Women Entrepreneurs Can

MARCH 27, 2024

This is where lead generation comes in, a strategy designed to attract potential customers and guide them through the sales journey. Lead generation from online platforms is essential for businesses that want to succeed in the ever-evolving marketing landscape. What do you want to achieve with lead generation?

Lead Generation 52

Lead Generation Social Media Conversion Media 52

Women Entrepreneurs Can

MARCH 5, 2024

Lead generation is the key to finding those customers. A recent study found that a staggering 61% of B2B marketers consider lead generation their most significant marketing challenge. Understanding Your Target Audience Think of lead generation like fishing. Startups need customers to thrive.

Lead Generation 52

Lead Generation Startup Audience B2B 52

Duct Tape Marketing

MARCH 14, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. Learn more at klaviyo.com. dtmactive.

Audience 47

Audience Video Sales Campaign 47

YoungUpstarts

DECEMBER 3, 2019

Kartra was mostly built to integrate with webinar software. Taking into consideration user behavior statistics, you can launch an email sequence and initiate an automated follow-up campaign. With Kartra, You can create landing and sales pages with ease and do lots more using the drag-and-drop editor. Final verdict.

Software 147

Software Sales Startup SMS 147

Duct Tape Marketing

FEBRUARY 13, 2024

Plus, we’ll dive into lead generation strategies, how to create content that actually gets leads, and how to network strategically by building relationships. You’ll also understand how to use online lead generation to connect with your ideal clients. How do I generate leads for free?

Lead Generation 93

Lead Generation Social Media Audience Email 93

Duct Tape Marketing

JUNE 26, 2014

You win by getting user-generated content, consumer input – and emails. Set up a simple lead generation landing page to enable interested buyers to download it for free (in exchange for an email and name) whenever they want. A lead gen consultation page is a must for your business. Live Webinar. Free eBook.

Email 78

Email Lead Generation Small Business Product Name 78

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MAY 20, 2020

So while some businesses are still struggling with how to remake themselves, I want to suggest that right now is the time to look inward and seek referrals from your existing customers and partners as a primary lead generation initiative. Maybe even run a campaign offering bonuses for referrals. Ask your customers.

Campaign 101

Campaign Lead Generation Partner Audience 101