Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 55

Curation Lead Generation Technical Review Email 55

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. And that’s valuable information.

Marketing 71

Marketing Social Media Campaign Curation 71

Duct Tape Marketing

JULY 11, 2014

Here businesses need to look at the ways they are presently acquiring leads, contacts and, in some cases, front-end sales. Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design.

Small Business 75

Small Business Marketing Lead Generation Email 75

ConversionXL

NOVEMBER 9, 2015

They don’t explicitly lead to a purchase, but they are indicators of interest that tend to build trust and credibility with your brand. Checked out a white paper. If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion. Subscribed to your newsletter. Tweeted content.

Conversion 48

Conversion Metrics Revenue Matching 48

Duct Tape Marketing

SEPTEMBER 8, 2011

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. But what about in a lead generation environment where you’re trying to create awareness and land an appointments? Here’s a simple campaign that I’ve seen do just that.

Lead Generation 68

Lead Generation Vertical Naming Email 68

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

OCTOBER 3, 2013

To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. The hashtag drove consumers to the Flock-To-Unlock experience, where they were encouraged to generate further earned media. Link to white paper – [link].

Media 67

Media Social Media Advertising Audience 67

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Do you use a separate landing page for every promotion/campaign? Download our free white papers and reports for some bedtime conversion optimization reading. Lead Generation.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

ConversionXL

OCTOBER 30, 2021

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer. Conclusion.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

OCTOBER 9, 2015

Did they download a free white paper? Capture the attention of prospects that have drifted away from interacting with your brand by using the valuable data that is available, and experience true conversion optimization within your email campaign. Use the data. Look at the sales and customer service cycle of your best clients.

Sales 28

Sales Analytics Email Conversion 28

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

www.foliomag.com

JULY 31, 2012

Lead Generation. White Papers. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Paper Merchants. Reader Service and Lead Generation. B2B: Business Media. City & Regionals.

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.rocketwatcher.com

NOVEMBER 8, 2010

. % conversion opportunities/leads – This can also be an indicator of how well your marketing materials and tactics are attracting the right types of prospects into your sales funnel. Days prospect to lead – for many companies, the inside sales team has a set time within which they must qualify a prospect.

B2B 42

B2B Metrics Marketing Startup 42