Demand Generation: Turn Ideal Buyers Into Superheroes
ConversionXL
MAY 27, 2022
They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Focus on thought leadership over hard selling. Trust is earned through thought leadership.
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