Startup Professionals Musings

FEBRUARY 9, 2020

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. The sales professional.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Professionals Musings

JUNE 11, 2014

Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

Steve Blank

JANUARY 11, 2022

Final Problem Statement: How does the USG leverage a soft-power information campaign to support Hong Kong residents’ right to self-determination and democratic governance without placing individuals at undue risk (of prosecution as foreign agents under the National Security Law)? Original Problem Statement: How can the U.S.

Technical Review 330

Technical Review Technology Taiwan Venture Capital 330

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

AUGUST 31, 2015

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? She wants to disrupt Hollywood with the Lean Startup method. It's Lean Startup storytelling for the Snapchat generation. Read about Prerna’s journey here.

Lean 60

Lean United States Fractional CTO Startup 60

Up and Running

OCTOBER 13, 2022

That often involves working long hours and keeping your costs lean. This typically includes doing market research and carrying out targeted marketing campaigns. If you’re in startup mode and have limited working capital to cover your operating expenses , you may be bootstrapping your way through the early days.

CTO Hire 163

CTO Hire Fractional CTO CTO Hiring 163

YoungUpstarts

MAY 14, 2018

More users than ever are leaning on their mobile devices for research before engaging a brand. WordPress may be a better option because it’s free and will allow a lot of the customization that is necessary when running a paid or organic marketing campaign. Build a Fast, Mobile-Friendly Website. Start Tracking with Google Analytics.

Small Business 173

Small Business Technical Review Social Media SEO 173

Brandanew

JUNE 27, 2016

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. 40% CMOs reported low social media impact on campaigns in a CMO survey Click To Tweet. I was recently talking with a prospective client and we talked through the challenges they were facing.

Social Media 150

Social Media Media Campaign Lean 150

Startup Lessons Learned

DECEMBER 14, 2009

These concepts have important implications for any lean startup. My whole goal with the lean startup movement has been to learn how to tell the difference between value-creating activities and waste in startups – and then to start eliminating waste. These concepts have important implications for any lean startup.

Customer 156

Customer San Francisco Viral Lean 156

crowdSPRING Blog

MARCH 15, 2013

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Marc Andreessen: Not every startup should be a Lean Startup or embrace the pivot | Gigaom – [link].

Social Media 105

Social Media Small Business Design Media 105

Up and Running

AUGUST 20, 2018

Most of us need just a Lean Business Plan, for internal use, with just bullet point lists and important projections. Good businesses always keep their Lean Plan up to date. The lean business plan is great news because it makes the planning process much less daunting. More on that in the section on the Lean Plan.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Create a paid advertising campaign. Determine what type of business plan is right for you .

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. If your goal is gaining new leads (a middle of the sales funnel goal), then you’ll measure how many new contacts you gain from a campaign.

Marketing 142

Marketing Social Media Lean Campaign 142

crowdSPRING Blog

FEBRUARY 26, 2014

New research suggests, contrary to conventional wisdom, that many brands can benefit from sending email campaigns at night. Many marketers develop campaigns based on intuition. Guerrilla marketing campaigns fit this mold. How can you apply scientific wisdom to improve marketing for your business? Let data drive your decisions.

Marketing 103

Marketing Campaign Conversion Software Review 103

Duct Tape Marketing

FEBRUARY 6, 2025

Lean into constraints for creativity Limited budgets shouldnt be seen as obstacles; instead, they can inspire innovative, high-converting marketing strategies. A well-crafted, humorous video marketing campaign builds customer connection and drives social media engagement. Don't try and like, let's do something. Like, well don't.

Video 69

Video Audience Lean Campaign 69

Duct Tape Marketing

JULY 19, 2024

Darcy Luoma (06:05): Everything they absolutely do because you think about if you show up at a meeting and somebody is leaning back and their arms are crossed and they're disengaged, and your thoughts are, you know what? Now, this offer is limited to new active campaign customers only. He never liked me. So what are you waiting for?

Leadership 90

Leadership Framework Agile Campaign 90

Up and Running

OCTOBER 30, 2020

It will not only benefit customers but help cut costs on unnecessary ad spending or marketing campaigns that simply don’t connect with your audience. Work on your business brand and create a long-term lean business plan that helps you manage this process. Resources to help develop your omnichannel strategy.

eCommerce 152

eCommerce Sales Software Review Canada 152

ConversionXL

OCTOBER 7, 2021

And we charge money for it.” – Eric Ries, The Lean Startup. One way to do this is by running marketing campaigns for each new feature or iteration of the product. Building it is done by creating solid branding campaigns that develop emotional connections. Then we ship it to customers way before it’s ready.

Product 142

Product Marketing Software Review Social Media 142

Feld Thoughts

SEPTEMBER 16, 2011

Dick is focusing his effort on getting some early customer validation and is using a Lean Startup approach. Once these were up Dick launched several AdWords campaigns to test customer interest. Dick’s friend Samir, who is hoping to land a job with Sayahh, agreed to put together several static landing pages and email collection forms.

Balance Sheet 126

Balance Sheet Fractional CTO Burn Rate Salary 126

Duct Tape Marketing

SEPTEMBER 26, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only. If a marketing firm said that to me and leaned into MySpace as a security vendor, I'd be impressed.

Software Review 79

Software Review Security Distribution IP 79

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

OCTOBER 5, 2017

Avoid common advertising tropes like overly gendered products that don’t need to be — laundry detergent, cleaning supplies, and even yogurt are almost always advertised with women in their campaigns (typically moms). Test campaigns out before you run them, and know that a millennial audience is one that appreciates change and experiments.

Marketing 150

Marketing eCommerce Technical Review Social Media 150

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. Growth marketing borrows a concept from the lean startup methodology. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

The Next Web

DECEMBER 4, 2013

As a startup, you’re working with limited resources and a lean business model. Case in point: the little gardening app upstart Sprout It shows up on multiple lists of top influencer marketing campaigns for 2013 for its Backyard Takeover competition. Prioritize social networks. Startup Example: Cloudera.

Social Media 158

Social Media Media Viral Startup 158

The Startup Magazine

JANUARY 31, 2022

Perhaps you’re an entrepreneur on a lean budget. Creating a successful social media campaign isn’t easy, but here are a few quick reminders: . As a workaround, small business owners and early-stage entrepreneurs have found scrappy and creative ways to build brand reputations and acquire new users organically. Image Source: [link].

Social Media 147

Social Media Marketing Early Stage Metadata 147

Steve Blank

APRIL 27, 2009

and Britian can affect German war-fighting capability is by mounting a Strategic Bombing campaign , from England. The Americans and British split up the air campaign: the British bombed at night, the Americans during the day. I ultimately answered that call, joining Sun Microsystems with a 3-digit employee number.

Silicon Valley 210

Silicon Valley Technical Review Europe Germany 210

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Are you familiar with the Lean Startup methodology? They call it Lean Startup, but it’s also essentially conversion optimization. Still not convinced? The process.

PPC 123

PPC Analytics Conversion SEO 123

Steve Blank

MARCH 19, 2009

The worst news : The worse news was what wasn’t said, less than 10% of our existing customers bought because of some proactive marketing campaign. We were losing money on every board we sold. No one remembered our ads, saw our reviews or had read a positive article about us.

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

crowdSPRING Blog

MAY 31, 2013

Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

Duct Tape Marketing

DECEMBER 1, 2021

3:46] Are there any kind of core stories from your upbringing, your family, your culture that you lean on that to tell to help people get your why? [6:10] Sendinblue, an all-in-one digital marketing platform empowering small businesses to build stronger customer relationships through end-to-end digital marketing campaigns.

Software Review 101

Software Review Audio Campaign Networking 101

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

And then on the client side, we can super, super target e-mail campaigns and whatever other things. But even so, it could be a report that’s vanity and you know that, but you’re not going to train them on lean start up, are you? Jason: Yeah, we get that part. That’s super.

Naming 199

Naming Advertising Audio Software Developers 199

Both Sides of the Table

MARCH 12, 2016

But think of any product one needs to sell: cars during the buying season, politicians during elections, companies looking to clear out inventory or launch a new line, companies advertising for Christmas – many forms of advertisements rely on “immediacy” of a campaign. Snapchat is a “lean forward” technology.

Advertising 150

Advertising Iowa Campaign DC 150