leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

APRIL 10, 2013

When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. It should be whether the idea is worth investing in at all.

Lean 71

Lean Analytics Technical Review Social Media 71

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Ill explain in a moment. Expo SF (May.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Establish milestones and metrics for your business plan. Create a paid advertising campaign.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Up and Running

AUGUST 20, 2018

Most of us need just a Lean Business Plan, for internal use, with just bullet point lists and important projections. Good businesses always keep their Lean Plan up to date. The lean business plan is great news because it makes the planning process much less daunting. More on that in the section on the Lean Plan.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. Growth marketing borrows a concept from the lean startup methodology. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Rewards program, contests, email marketing, campaigns; Revenue.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? 12comments: Dougvs said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Brandanew

JUNE 27, 2016

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. 40% CMOs reported low social media impact on campaigns in a CMO survey Click To Tweet. What metrics are important to measure her brand awareness. b) Inspire creativity in daily work.

Social Media 150

Social Media Media Campaign Lean 150

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123

Analytics Software Review Campaign Flash 123

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). These concepts have important implications for any lean startup. Expo SF (May.

Customer 156

Customer San Francisco Viral Lean 156

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement.

Marketing 142

Marketing Social Media Lean Campaign 142

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

AUGUST 31, 2015

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? She wants to disrupt Hollywood with the Lean Startup method. It's Lean Startup storytelling for the Snapchat generation. Read about Prerna’s journey here.

Lean 60

Lean United States Fractional CTO Startup 60

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

crowdSPRING Blog

JUNE 8, 2011

It’s not easy being lean – [link]. Display Ads Lift Branding Metrics – [link]. crowdSPRING to Create a New Logo for UN Population Fund’s Worldwide 7 Billion Actions Campaign – [link]. Why the United Nations is turning to crowdsourcing to launch its ’7 Billion Actions’ campaign – [link].

Social Media 96

Social Media Small Business Design Media 96

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. As a startup, you’re working with limited resources and a lean business model. Startup Example: Zappos. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Prioritize social networks.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Are you familiar with the Lean Startup methodology? They call it Lean Startup, but it’s also essentially conversion optimization. Still not convinced? The process.

PPC 123

PPC Analytics Conversion SEO 123

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

And then on the client side, we can super, super target e-mail campaigns and whatever other things. It’s just vanity metrics but they want it. But even so, it could be a report that’s vanity and you know that, but you’re not going to train them on lean start up, are you? Jason: Yeah, we get that part.

Naming 199

Naming Advertising Audio Software Developers 199

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

crowdSPRING Blog

MAY 31, 2013

The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link].

Social Media 94

Social Media Small Business Design Media 94

ReadWriteStart

OCTOBER 6, 2020

The days of creating amazing content, paying for advertisement, and then leaning back on your chair to get great results are essentially over. Pay attention to your metrics and data to gauge response and interaction with the content positioning as well. Here are five essential inbound marketing tools for startups and entrepreneurs.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 157

Metrics Analytics Lean Churn Rate 157

Up and Running

SEPTEMBER 10, 2021

This can help them better manage marketing campaigns with clear goals and objectives. It can automate specific communications, help simplify the transition between team members and help track campaigns, purchases, and customer satisfaction. Here are just a few of the use cases for CRM systems: Identify customer segments.

Management 116

Management Customer Software Review Technical Review 116

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

AUGUST 8, 2018

Sales and marketing tend to have the same metrics,” explained Phillips. A scan of marketing-specific KPIs highlighted by training firms also reveals a list of familiar metrics: number of qualified leads generated, cost per qualified lead, marketing staff turnover rate, and marketing staff productivity.). Trend analysis.

Marketing 106

Marketing Metrics Programming Leadership 106

Up and Running

DECEMBER 17, 2020

But particularly when you’re running lean and mean, you may not have native expertise in every aspect of managing a startup. Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials.

Marketing 142

Marketing Technical Review SEO Hosting 142

Steve Blank

DECEMBER 7, 2010

use Google Analytics to measure the success of your campaign. Dave McClure, “Startup Metrics for Pirates”, [link]. Present and explain your marketing campaign. Track where your visitors are coming from (marketing campaign, search engine, etc) and how their behavior differs. Get real costs from suppliers.

Wiki 318

Wiki Lean Management Business Model 318

crowdSPRING Blog

JANUARY 28, 2019

Their blog features articles on social media marketing in all its myriad forms – how to get the most from your social media content, mastering platforms like Facebook, Instagram, Twitter and LinkedIn; working with influencers; and analyzing your social media campaigns. Want to learn lean marketing tips for your small business?

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Then, target them with user acquisition campaigns.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Lean on your professional networks too. According to Campaign Monitor , an open rate of up to a quarter of all emails sent can be considered successful. . “A Source ).

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 11, 2019

are not suitable for sentiment analysis because the question is asked of people already leaning toward a negative sentiment. A stacked data format looks like the table below: In the above example, the first column is your quantitative metric (e.g. These charts can help show the impact of marketing campaigns or product changes.

Software Review 132

Software Review Customer Algorithm .Net 132

Startup Lessons Learned

NOVEMBER 1, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Lean Startup techniques have been taking off in the social-mission sector, helping people solve problems more effectively, and earning the name Lean Impact. We asked Christie to give a sense of how she sees the relationship between Lean Impact and Lean Startup.

Lean 167

Lean San Francisco Metrics Angel Investor 167

Up and Running

SEPTEMBER 8, 2016

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Create a paid advertising campaign. Start doing guerilla marketing.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

SEPTEMBER 13, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. If you’ve been following along at home, we hope you’ve noticed that this year The Lean Startup Conference will be a two-day affair, with top-quality workshops on December 4. The two are co-authors of the forthcoming Lean Analytics book.

Lean 150

Lean Analytics Metrics Hosting 150