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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup.

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. If it still works and still fits your budget, why not experiment with this chestnut? Direct mail.

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Introducing Lean Planning: How to Plan Less and Grow Faster

Up and Running

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan. Review your results.

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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

National television campaigns are definitely out. But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession.

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Gain Client’s Trust by ensuring Cybersecurity

Duct Tape Marketing

Google Workspace users should regularly review linked accounts. Two-factor authentication (2FA) is a must for all software. Click on over and give us a review on iTunes, please! What software is installed on this computer? How can I configure that new software to be more secure? Where is your server?

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Not only is it necessary due to the coronavirus, but it could potentially give you a strategic long-term advantage against current competitors and help you avoid massive overhead. Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Antivirus software. Invoicing software.

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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.