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I'm having to make tough calls around potentially laying off my team or how to work really lean and maximize profitability for my business. And they started a clutch campaign and they got two projects that they closed this morning that kind of kept the lights on for them. We had no business coming in. So I really got into it.
The one side, I think it’s a really interesting point you bring up, which is does it immediately lean toward to creating new products and services? I’m used to my six-month, by-month campaign. And if you tell somebody, you go in and say oh yeah, we can build a loyal audience. That’s what we’re going to do.
We’ve talked a little bit about planning, and lean management, and even some of the Kanban principles that we talked about a few episodes ago. Most surprising on the list, for me as a northern Virginia resident, Richmond, Virginia, number three. Jonathan: Kanban. Peter: I don’t know, ban the can. Peter: Austin.
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
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We can either try to step forward and be progressive and really try to lean forward, or we can get dragged in the future. And so you got to be honest, you got to be willing to lean in and be open, authentic. We did this campaign called “Go Near Instead of Go Far.” mayor, Mayor Bowser, the governors of Virginia and Maryland.
We can either try to step forward and be progressive and really try to lean forward, or we can get dragged in the future. And so you got to be honest, you got to be willing to lean in and be open, authentic. We did this campaign called “Go Near Instead of Go Far.” mayor, Mayor Bowser, the governors of Virginia and Maryland.
From there, I went to Circuit City in Richmond, Virginia and was there for four years in the throes of battle against Best Buy and all those things. Which we know for the holidays, we were ramping up a campaign and we said how can we participate? If you lean in and understand this is a brilliant time to play offense.
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