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Launching – and funding – several crowd commerce campaigns. Similar to a Kickstarter model, these campaigns use products to fund projects. Charity:water’s latest campaign for 2014 is focused around donating to the people of Malawi, Africa. This brand’s focus in 2014?
Fundraising is the engine that powers the projects and campaigns that define success for mission-driven organizations. The earlier HB 1748 tightened disclosure rules for professional fundraisers, and expanded fundraising law to cover email campaigns. Virginia Last years HB 464 raised the states audit threshold from $1 million to $1.5
Use repetition of key benefits or value proposition in your sales copy and ad campaigns many times. Effective advertising and political campaigns do that (“Geico can save you 15% or more …”). Many people have to repeat things several times before they get convinced. Three times is a common number. Image credit.
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