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8 startups that leveraged products for social good, and where they’re headed in 2014

The Next Web

Launching – and funding – several crowd commerce campaigns. Similar to a Kickstarter model, these campaigns use products to fund projects. Charity:water’s latest campaign for 2014 is focused around donating to the people of Malawi, Africa. This brand’s focus in 2014?

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Fundraising regulations: What volunteer boards need to know

Board Effect

Fundraising is the engine that powers the projects and campaigns that define success for mission-driven organizations. The earlier HB 1748 tightened disclosure rules for professional fundraisers, and expanded fundraising law to cover email campaigns. Virginia Last years HB 464 raised the states audit threshold from $1 million to $1.5

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Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

Try framing your marketing message in the positive (“Gain additional hour every day” vs “Stop wasting time”) and see if it makes a difference. Use repetition of key benefits or value proposition in your sales copy and ad campaigns many times. Marketing to men? The paradox of choice. Image credit.

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