ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. And being some of the lowest hanging fruit, running your text ads on Google or Bing can be one of the fastest and shortest sales cycle type of PPC traffic you can get. Track Sales Wisely.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. For example, if you offer ad services to startups, make time to connect with in-house paid media specialists at larger companies.

PR 120

PR B2B Lean Audience 120

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media.

Analytics 78

Analytics Metrics Channel Software Review 78

VC Cafe

JUNE 7, 2010

A ccording to Calcalist ,Pudding Media, an Israeli mobile advertising startup, faces imminent shut down. Pudding Media let go 25 employees this morning and announced it will cease its operations in Israel. The company’s assets will be put on sale as the company only retained five employees for maintenance reasons.

Media 95

Media Malaysia Thailand Asia 95

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I got my first big client simply by announcing I was starting an agency,” recalls Siege Media ’s Ross Hudgens. “I The formula has worked for others.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I got my first big client simply by announcing I was starting an agency,” recalls Siege Media ’s Ross Hudgens. “I The formula has worked for others.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

FEBRUARY 19, 2012

If the product is a box of matches, it’s very easy to understand and very cheap. There is no simple formula to figure out the optimal sales cycle (you can hire a bunch of McKinsey consultants, if you like), you have to base it on observations and testing. How to test the length of the sales cycle.

Email 131

Email Sales Cycle Minnesota Sales 131