ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Doing so enabled the audience to increase their engagement while spreading the campaign. The campaign resulted in over 63 million impressions , 22.5 Set a campaign name and budget.

Customer 102

Customer Viral Audience Campaign 102

Occam's Razor

MARCH 23, 2021

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done.

Analytics 133

Analytics Algorithm Artificial Inteligence Campaign 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

Analytics 106

Analytics Metrics Channel Campaign 106

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MARCH 6, 2019

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. You can further “educate” your Google Analytics metrics by using UTM parameters on your links. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. But we put an even bigger focus on the value that smaller groups and relationship-building have.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

Up and Running

APRIL 29, 2019

If a marketing tactic doesn’t match your overall branding or sales goal, put it on the back burner for another time. As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. Step 3: Map out your customer base.

Marketing 142

Marketing Social Media Lean Campaign 142

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign Audience Channel Metrics 133

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. Finally, with PPC marketing — you have fewer barriers to entry when setting up a campaign.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

Email 130

Email Campaign Reputation San Diego 130

Occam's Razor

NOVEMBER 24, 2009

Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ].

Social Media 125

Social Media Analytics Metrics Media 125

Hearpreneur

OCTOBER 25, 2023

The first step is to have a domain name that matches your business name. Whether it's mastering SEO, excelling at social media marketing, or becoming adept at email campaigns, the key is to select one area and delve deeply into it. Continuously learn about industry trends and keep refining your skills.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Hunter Walker

NOVEMBER 8, 2017

Publicly available records of ad spend and the viewing metrics associated with the campaigns would be an improvement on today’s black box, but would this fundamentally change discourse in American politics? Enter the Constructive Campaigns Pledge. Commit to Facebook’s Constructive Campaign Pledge.

Campaign 86

Campaign Technical Review America Metrics 86

Hearpreneur

APRIL 9, 2023

The way we run SEO and PPC marketing campaigns is already changing because of new technologies like artificial intelligence (AI) and machine learning. My team already uses systems like Jasper, Quillbot, and ChatGPT to create better campaigns for our partners. Thanks to Cody Jensen, Searchbloom ! #20- Thanks to Jeremy Dawes, Jezweb ! #26-

Technical Review 125

Technical Review Artificial Inteligence Technology Entrepreneur 125

ConversionXL

APRIL 7, 2021

The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers. DemandBase. The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122

Analytics Campaign Maldives Software Review 122

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

YoungUpstarts

APRIL 5, 2018

Creating successful B2B content marketing campaigns that connect with certain tailored audiences require extensive research, incredible writing ability for textual content, knowledge on visual content (i.e., They have teams of experts in different areas, which is why they are essential to any marketing campaign. It’s all about timing.

B2B 153

B2B Marketing Distribution Curation 153

ConversionXL

JANUARY 2, 2019

Once you have a firm grasp on who your customer is and what they respond to, choose a tone for discussing your product that matches your audience. For example, Campaign Monitor’s pricing page shows their understanding that customers fall into two buckets: those who need casual use of their email service. Learn from your past.

Technical Review 119

Technical Review Design Metrics Harvest 119

Up and Running

JULY 6, 2021

Google uses meta information to match keyword information to user’s search queries. If the traffic drop is coming from paid ads, then check the keywords and metadata you’re using in your Google Ads campaign. Lack of meta information. Meta information is a crucial ranking signal for Google, but it’s also mostly overlooked. Page speed.

Software Review 104

Software Review Small Business Algorithm SEO 104

ConversionXL

JULY 29, 2020

You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. Google has always pushed webmasters to optimize for the user—to match intent and solve user problems. There are reasons beyond Amazon SEO to run paid campaigns.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Marketing campaigns and promotions. So which are most important?

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. This will help sponsors quickly identify if your audience matches their target market. However, matching demographics alone doesn’t guarantee ROI. Start with demographic data.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! You can mix and match between simple segments.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? How do they match up to the competition ?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JUNE 4, 2012

My emphasis was on getting Analysts to move outside the paid search silo, look more broadly at search engine marketing, and to not stop at keywords but rather dive into astonishingly important data elements like Ad Groups, Matched Query Types and more. You can see how this type of report can quickly show issues and opportunities.

Analytics 128

Analytics Campaign Search Customer 128

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

MARCH 18, 2013

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. It will be critical that you are familiar with what a metric is and what a dimension is. Use Goal Value.

Metrics 146

Metrics Analytics Matching Green 146

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments.

Email 133

Email Software Review Campaign Metrics 133