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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100
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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

Software like customer relationship management (CRM) can help firms keep tabs on their customers' activity so they can better target their advertising and improve their sales. Sales enablement tracks consumer buying interactions and analyses user activity. Thanks to James Angel, DYL ! Thanks to David Cohen, Flower Station ! #19-

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

This post gives you a data-backed approach to win more repeat sales. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on. By campaign of first order.

Retention 126
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email.

Marketing 121
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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

Evidence" means emails and Tweets and testimonials that use those words exactly; otherwise you're likely interpreting their feedback to match your expectations. (I At the least, these represent the themes that drive your marketing campaigns. What one thing is most responsible for preventing sales? Cartoon by Andertoons.

Startup 315
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A Complete Guide to YouTube Analytics

ConversionXL

Choose an ad format and campaign that aligns with your end goals (e.g. Of course, a video with low ROI can still generate awareness, expand impact, and lead to sales. The rest are served up as suggested videos or accessed via browse features: . With the right targeting and content, paid ads can expand your reach and revenue.

Analytics 134