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Will NFC Technology Take Off In Singapore?

YoungUpstarts

Nokia shows NFC technology use in transport, tourism in Singapore. Nokia in Singapore recently announced various initiatives that showcased interesting applications of NFC technology. By simply tapping their NFC-enabled phone at over 400 locations across Singapore, consumers can initiate a booking via SMS.

Singapore 207
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[Singapore] Twitter Designates Singapore As Asia Pacific Headquarters

YoungUpstarts

Twitter last week announced that it has opened its office in Singapore, officially designating it as its headquarters for the Asia Pacific region. The new regional headquarters will be home to a wide range of business functions, including sales, partnerships, marketing, HR, finance, user services, legal, policy, and trust & safety.

Singapore 100
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[Review] Return On Influence

YoungUpstarts

Reciprocity – An age old principle on social media, where giving small (or large) favours help one to build up social capital and goodwill. In the section on Klout, we learned how Joe Fernandez worked with developers in Singapore (yes I didn’t know that!) Letting your partner do the heavy lifting (e.g.

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How To Use Your Small Business Marketing Budget To Deliver Big ROI

YoungUpstarts

For a small- to medium-size business, Direct Response campaigns (as opposed to Branding and Awareness campaigns) are better suited for quick wins and delivering returns on the marketing spend. If it sounds convincing so far, then the next step would be to decide how best to execute your marketing campaign. Do It Yourself.

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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. “I didn’t even know who Mark Zuckerberg was back in October 2015.

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7 Tips For Planning A Successful Marketing Event

YoungUpstarts

Start an email campaign. The idea behind email campaigns is to nudge your audience towards registering for attendance. Make use of social media. Remember, a successful marketing event is a great way to impress clients, staff and business partners.

Marketing 147
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[ADV] Top 5 Ways Social Media Has Changed PR

YoungUpstarts

This development caused PR professionals to adopt a new method of communication – social media. The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience. Traditional media is no longer the go to source when a big news story breaks.