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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Track results.

PR 147
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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 119
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PR Blockchain Matters: Media Relations Services In Blockchain Have Never Been So Important

YoungUpstarts

You want your followers, fans, and critics to share a campaign you recently launched with their loved ones. The move was a PR and blockchain nightmare, causing investors to abandon the company which further resulted in the startup losing a whopping $120 million in market capitalization. PR Blockchain: Making Sense of Blockchain.

PR 100
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Say Goodbye to Old Communications

Rembrandt Communications

If your social media team posts one idea, your marketing team sends out a different message and your public relations’ team promotes something else, you create a confusing mess and lose credibility. Start with brief training sessions on copywriting, search engine optimization, social media, financial operations, sales, and more.

Campaign 245
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5 Ways to Make the Most of Social Media APIs

Women Entrepreneurs Can

If you’re a social media marketer, APIs are critical for success. Connect with Your Audience If you’re a social media marketer, collecting data about your audience is the most essential thing that you do. Social media APIs enable developers to integrate social media platforms into websites and applications.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers. They created the “Intel Inside” campaign. Step 3: Media. or social media (Facebook, Twitter, etc.).

Marketing 318