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Will NFC Technology Take Off In Singapore?

YoungUpstarts

Near Field Communication (NFC) – a form of data transmission that allows simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other – is one of the newest technologies currently being embraced by the mobile communications industry, and especially by handset makers.

Singapore 207
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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Monthly brand voice reviews should also be conducted.

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[Review] Return On Influence

YoungUpstarts

Reciprocity – An age old principle on social media, where giving small (or large) favours help one to build up social capital and goodwill. In the section on Klout, we learned how Joe Fernandez worked with developers in Singapore (yes I didn’t know that!)

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. The best engagement ideas are media neutral.

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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. “I didn’t even know who Mark Zuckerberg was back in October 2015.

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How Black People Leveraged Tech Bigotry to Boss the Blockchain Below the Radar

Austin Startup

By the time Silicon Valley white privilege culture, tech magazines that promote only white faces, Ethereum/Bitcoin fanboys, sellout black tech wannabees and globalists promoting their blockchain consortium get a hold of this article, it’s already too late and the game already ended a while ago.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! Effectively analyzing and acting on Bounce Rates requires the following: * A deep understanding of owned, earned and paid media strategies. * Here’s the sketch I drew in response: Yes, it was an ugly birth.