Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123

Analytics Software Review Campaign Flash 123

YoungUpstarts

JULY 26, 2020

How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. Mobile Optimized Site. Speaking of metrics, did you know that over 50% of all web searches were performed from a mobile device? Use Cloud Technology.

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching San Francisco Campaign 48

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing. No, none of that.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

OCTOBER 21, 2013

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. And of course our Acquisition, Behavior, Outcome metrics.

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

JULY 29, 2020

For users, it’s easier to scan a listing to see if a product has the desired features, especially on mobile devices. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Internal PPC traffic is less influential than it once was. Amazon will reward sellers who do that.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 14, 2019

And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Creating a YouTube Ads campaign.

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

OCTOBER 10, 2013

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. LeadPages Software - Mobile Responsive Landing Page Generator and Builder. It is this easiest way to build conversion optimized & mobile responsive landing pages for your business. Use a landing page to drive people to your events.

PPC 73

PPC Social Media Curation Metrics 73

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. Seven more! Here we go… 1.

Analytics 60

Analytics Customer Metrics eCommerce 60

Venture Chronicles

DECEMBER 20, 2011

What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point. Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. SoLoMo: Social Local Mobile is on for 2012. ″ and larger displays.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? That is so cool.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.

Analytics 126

Analytics Web Customer SEM 126

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 173

SEO Social Media Search Campaign 173

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? How to Start Optimizing AdWords Campaigns.

PPC 48

PPC Software Review Campaign Analytics 48

YoungUpstarts

NOVEMBER 10, 2020

Define the Campaign. First off, a campaign should have a single goal. A well-structured and organized campaign test has the best chance of producing what you’re after – quality insights. Ad placement: Mobile users see newsfeed ads, but desktop users see both newsfeed and right column ads. What is A/B Testing?

Utah 246

Utah Campaign Audience PPC 246

crowdSPRING Blog

MAY 8, 2015

The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. – buff.ly/1EY9ktL. VC Math explained – buff.ly/1PlHU2f.

Small Business 48

Small Business Design Social Media Startup 48

The Startup Magazine

SEPTEMBER 12, 2023

Consider technical SEO factors like page load times, mobile friendliness, and site architecture. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking.

Channel 126

Channel Social Media Marketing PPC 126

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

The Startup Magazine

SEPTEMBER 27, 2023

Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. Always include a link to your website (home page or landing page) on your social media profiles.

PPC 118

PPC Social Media Marketing Audience 118

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Are they visiting on mobile? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

MAY 19, 2016

For example, instead of tagging paid Facebook traffic as just “facebook”, instead try adding “retargeting” or “first touch” so you know what part of the Facebook campaign is working. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via B) 1 in 5 emails will be opened on mobile.

Email 93

Email Campaign Mobile Audience 93

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). Will I analyze Search first or Campaigns? Bonus: In the digital marketing savvy section I've also started to pull out my Samsung Galaxy Tab and Nexus S to preview the mobile and tablet experience of the company. I make a note of: 1. Good context.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). Mobile vs. desktop, or by device. PPC/SEM campaign. Automation for Scale.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success. Navigation should not match the traditional site, the task they are willing to do on mobile are different. Averages lie.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123