Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. All free from Compete. That is not going to save you or your company.

Analytics 99

Analytics Web Campaign PPC 99

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

JANUARY 18, 2022

It’s a platform that empowers non-designers to make visually impressive designs without any training or technical expertise. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Create awareness campaigns that work to the strengths of each platform.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

MAY 4, 2010

I would recommend replacing them with an investment in targeting email campaigns which I believe will more than make up for the missed revenue. If you want to understand the clickstream data for any website you could go to Compete (here's ESPN's data , or this blog's ). Focus on the obvious, and the non-obvious.

Web 112

Web Non-Compete Analytics SEO 112

ConversionXL

MARCH 19, 2020

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

DECEMBER 7, 2023

The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. And that kind of notion, think back 30 years ago, that would've been impossible, but now it's a leadership competency we're talking about. 10:25): Now, this offer is limited to new active campaign customers only.

Employee 94

Employee Europe Leadership Technical Review 94

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Should I Lower My Prices To Compete? <–don’t 3 Step Approach To Emotional Design.

Greece 107

Greece Customer eCommerce Design 107

Hearpreneur

NOVEMBER 11, 2017

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. The web — at that time — was a big sea, and my job was to make the little fish able to compete on the same level as any of their competitors. Thanks to Jase Rodley, Otium Boutique ! #5-

Naming 80

Naming Baltimore Entrepreneur PR 80

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Should I Lower My Prices To Compete? <–don’t 3 Step Approach To Emotional Design.

Greece 98

Greece Customer eCommerce Design 98

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Prefer a streamlined process? Cost: Free.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Prefer a streamlined process? Cost: Free.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Should I Lower My Prices To Compete? <–don’t 3 Step Approach To Emotional Design.

Greece 82

Greece Customer eCommerce Design 82

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering).

PPC 48

PPC Analytics Video Non-Compete 48

Austin Startup

SEPTEMBER 4, 2017

These services compete with restaurants, cooking for yourself, ordering takeout, etc. While far from perfect, this idea created and operated by 4 people was hitting the metrics we had set. Most meal delivery or meal kit companies focus on a demographic with more disposable income. However, because of that, their customers have options.

Technical Review 48

Technical Review Startup America Due Diligence 48

ConversionXL

FEBRUARY 13, 2014

They went from this, an email with 4 calls-to-action: To this, with one: By reducing the amount of competing calls-to-action, Whirlpool was able to focus subscriber’s attention & squeeze more results out of the same email. Tripled revenue for each campaign. Send demographic-appropriate content. Doubled average click-through.

Email 117

Email Campaign Non-Compete Mobile 117

Occam's Razor

OCTOBER 22, 2008

Three Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. She is technically super competent (regex anyone?). On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Take a breath. :).

Analytics 105

Analytics Web Search Non-Compete 105

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. If you’ve earned someone’s trust, often they’ll return to you organically, without expensive marketing campaigns to nudge them in the direction. Incentivize shopping with a customer loyalty program 7.

Retention 111

Retention eCommerce Channel Community 111

Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. Consider prioritizing these five search engine optimization (SEO) metrics to monitor and make decisions about your business’s online growth: Organic Search Traffic. So, how can you help this metric trend upward?

Metrics 28

Metrics SEO Small Business Social Media 28

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. The Problems with Non-Financial Measurement. But many times, they’re dealing with non-financial metrics or competing online goals. Once you’ve specified that, your important metrics shouldn’t be super hard to define.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. There were only two companies essentially competing and this was the Category key term. Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Here is a example. Bunch of traffic too.

Management 68

Management Analytics San Diego Web 68

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. When this happens, the PPC campaign doesn’t get the credit because there’s simply no way to track it. Focusing on the Wrong Metrics. The Current State of PPC.

PPC 48

PPC Matching San Francisco Campaign 48

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

SEPTEMBER 6, 2013

In this case study on Moz.com by Conversion Rate Experts , the first phase of their conversion strategy was to interview paying, non-paying, and former customers about how they felt about the product. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded.

Customer Development 126

Customer Development Conversion Developer Customer 126

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? This includes other non-competing agencies, as well as software and technology vendors. Experiment with content partnerships with other players in your space that aren’t directly competing.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

NOVEMBER 18, 2014

One of my favourite implementations of Treemaps is in the competitive intelligence tool Compete. You can hover over each box to get a sense of the key metrics. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. By doing multichannel analytics! and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

Reid Hoffman

MARCH 2, 2021

This is a company that when they were founded, it wasn’t just that they were competing against other companies, but they were competing against industries and regulations and governments that wanted to essentially regulate them out of existence. They had to fight for the right to compete. It was just fighting at so many levels.

Iran 41

Iran Technical Review Non-Compete Lean 41

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

conversionxl.com

SEPTEMBER 10, 2013

In this case study on Moz.com by Conversion Rate Experts , the first phase of their conversion strategy was to interview paying, non-paying, and former customers about how they felt about the product. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 124

Metrics Web Non-Compete Analytics 124

Hearpreneur

JULY 10, 2015

Offering great prices alone is not good enough if I want to compete with the big brands and chain stores. At Zeeto we’ve created a reporting platform to track our key metrics and daily financial progress and give all employees viewing access. We have combined process, procedure, metrics, data, etc. 4) No Hiding. 16) 2 Things.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Mongoose Metrics ~ ifbyphone. and Google provide world class web analytics tools for free. LivePerson.

Analytics 136

Analytics Web Non-Compete Campaign 136

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? questions and answers for non-programmers. Cloudomatic. The Toolkbox. Batchbooks.

Software Review 53

Software Review Technical Review Israel Startup 53