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Surely not using horrible metrics like Page Views, right? 1: Assign campaign codes & track offsite converting goals (micro-conversions). Whenever possible, tag those links with campaign parameters / affiliate codes / whatever works, and collect data that helps you identify goal values for your website. Let that sink in.
The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. But for all this to happen, a really key point is to have a really good prospectus. A prospectus is what gets the initial interest from people. A prospectus is actually very easy to put together.
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