Campaign Metrics SEM Small Business 
crowdSPRING Blog
DECEMBER 14, 2016
Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.
Up and Running
JULY 26, 2016
This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. The cornerstone of any business is that LTV > CAC. Most campaigns can be optimized to increase conversion rates and lower costs.
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crowdSPRING Blog
SEPTEMBER 14, 2014
Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Related posts: Small Business Tips: 5 Great Online Tools (That I’ve never mentioned before).
Duct Tape Marketing
NOVEMBER 10, 2015
The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. ” Now, while terms like measurement and management might seem like big company jargon, the fact is you can’t successfully grow a business unless you track what works and what doesn’t work.
Up and Running
MARCH 3, 2021
47% of small business owners execute marketing campaigns entirely on their own. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started. Let’s get started. What is PPC?
crowdSPRING Blog
SEPTEMBER 20, 2010
Google has many terrific free resources for small businesses. Below, we summarize our six favorite free resources for small business from Google. AdWords Small Business Center. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?
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