ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. What do they have in common?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Next, in the settings, select the dimensions and metrics as shown in the screenshot.

Analytics 113

Analytics Metrics Campaign Advertising 113

ConversionXL

APRIL 15, 2020

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Optimize for the right metrics. Use an AI-friendly structure.

Artificial Inteligence 99

Artificial Inteligence SQL Metrics Algorithm 99

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Custom dimension and metrics. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Export size. GA360 allows 3 million rows; the free version offers 50,000. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)

Analytics 160

Analytics Metrics Web Ohio 160

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

JANUARY 7, 2014

They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Overview & Importance of Qualitative Metrics.).

Analytics 142

Analytics Web Metrics DC 142

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. Does everyone understand the metrics in the same way? Pure offline.

Analytics 85

Analytics Cloud Advertising Metrics 85

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g.,

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? SQL database hosting from browser.Python/Javascript APIs. Login System. Crowdfactory.

Software Review 53

Software Review Technical Review Israel Startup 53

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? You can also calculate more advanced and confidential metrics, such as margin instead of revenue.

Analytics 85

Analytics Aggregator SQL Cloud 85

steveblank.com

JULY 8, 2011

WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

blog.expensify.com

APRIL 24, 2012

If someone comes to you with Ruby on Rails experience, do you assume they are ignorant of SQL? I learned C# and.NET (along with HTML/CSS/JS/SQL/etc) because that’s what they used. I’ll put my MVC/C#/SQL Server against your LAMP any day. March 25, 2011 at 2:27 pm. FYI It’s not April yet. Matt Sherman.

Java 107

Java PHP Software Review Coder 107

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Learn: identify tripwires and optimize the campaign continuously.

Agile 90

Agile Analytics Algorithm Software Review 90