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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Sam earned a BA in Communications Arts and Sciences from Michigan State University. What are the risks and rewards? Can social networking be a money-maker for companies?

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[Review] Customer Sense

YoungUpstarts

Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna. The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers? Sensory Makeovers.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

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7 Ways To Inspire Creativity In Your Employees

YoungUpstarts

Technology is always developing; today, a Michigan-based doctor can video-chat with a doctor in Mumbai and ask for a second insight on groundbreaking test results. If someone came up with an ingenious way to roll out a new ad campaign, buy them a coffee and sit down with them to talk over the details of their plan.

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Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Duct Tape Marketing

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. So what are you waiting for?

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5. Globaloney: Globalization Challenged. Connecticut.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

DJ has spent nearly 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns. DJ is an alumnus of the University of Michigan and a lover of beer, coffee & people. DJ can be found on most social networks under the handle “djwaldow” or by searching “ DJ Waldow.”DJ

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