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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

million with a crowdfunding campaign. When the crowd-funding campaign ended two weeks later, nearly 19,000 Dutchmen and women had invested a minimum of $80 each. To put that in perspective: with the Netherlands having only 16.8 On March 18th, Rob appeared on Holland’s most popular television talk show to launch the campaign.

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Common B2B Challenges and How To Solve Them

ConversionXL

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

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The unimportance of product names

37signals.com

The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e. Apr 27 2010. Ty Fujimura.

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6 tips to bridge cultural differences in marketing communication

The Startup Magazine

We’ve listed 6 tips to bridge cultural differences and create a successful marketing campaign. Because your service is a hit in the Netherlands, doesn’t mean the German market is waiting for your initiative. In the Netherlands it’s common to be on a fist name basis in communicating with both companies and consumers.

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A Mortgage Providers Guide to Effectively Nurture Leads

The Startup Magazine

link] This article provides mortgage providers with tips on how to improve their lead-nurturing campaigns. Of them, Lithuania had the highest household ownership rate without a mortgage, while the Netherlands had the lowest. Identifying Quality Leads According to Forbes , a lot of people in the US have mortgages.

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Understand the tricks Multinationals use to avoid paying tax

Start Up Blog

A jurisdiction where the tax rates are lower, think Singapore, Ireland, the Netherlands, the Cayman Islands. Trick 1: Pay excessive amounts for rights to use brands names, intellectual property or other non physical assets the parent company owns. Oh, and a ‘Related Party’ is essentially ‘them’. Tricks Multinationals do to avoid tax.

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Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Netherlands – Online Privacy Law. MailChimp took a random sample from 30,000 users in its database who had sent at least ten email campaigns, looking for improved email marketing stats from double opt-ins. Choose Name and Subject Lines Wisely. Estonia – Information Society Service Act. Sweden – Swedish Marketing Act.

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