Campaign Naming New Zealand 
Both Sides of the Table
OCTOBER 22, 2010
He created his own domain and gave out email address with the name@chamillionaire.com nomenclature. Businesses like TopSpin Media now professionalize campaigns for musicians to capture email addresses, build social-media audiences and sell products directly to consumers (and many other artist-to-fan direct initiatives).
Women Entrepreneurs Can
SEPTEMBER 6, 2020
The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. You can also run hashtag campaigns on social media, like on Instagram, Twitter, Facebook, and TikTok. Another example of a successful UGC hashtag campaign is from a cosmetics brand called Lush. Image Source.
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Occam's Razor
FEBRUARY 3, 2014
Put the company name on the stadium? You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. PS: Did you notice you can even search for flights on Air New Zealand's YouTube channel ? They do TV? Newspapers? Billboards?
Duct Tape Marketing
FEBRUARY 8, 2023
These are the four villains of listening and these four villains of listening from the research and in fact named by the research participants, dramatic interrupting, lost and shrewd, a listening villa. We used numeric scaling and we came up with descriptors of the four primary things that get in people's way when it comes to listening.
The Next Web
JANUARY 31, 2014
Air New Zealand took to YouTube with a brilliant response to a piece of online editorial suggesting that it was downgrading the quality of its service. This was recruitment agency Adecco’s response to the criticism that it had stolen an idea for a campaign from travel blogger Turner Barr. Show your human side.
YoungUpstarts
MAY 5, 2015
You would expect a company like Nike to follow suit in regards to cultural sensitivity, but the footwear and clothing manufacturer got it badly wrong when introducing a new line of patterned leggings in New Zealand. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.
Hearpreneur
JANUARY 19, 2020
and the world’s conservationist (New Zealand) – have really given me a global perspective of the supply and consumption challenges, but also the opportunities to help drive change. How did you come up with your business name? It all comes “full circle,” hence the name of the company. ” — Ray Goforth.
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