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Embracing Mortality: How to Live a Life Without Regret

Duct Tape Marketing

She's a speaker, author, assistant instructor in the Master of applied Positive Psychology program at the University of Pennsylvania and founder of 4,000 Mondays. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. That's right.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Opinion: Noonan: The Romney Campaign Needs a New CEO. Domain Name/Basic Site. Pennsylvania. Pennsylvania.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. ConvertKit faced backlash when they announced a planned name change to “Seva.” Those apologies often have their origins in lesser mistakes. Not everyone agrees.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. Resumes are noisy: The name at the top may suggest gender and ethnicity.

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Flipping Coins For CLV Dollars

YoungUpstarts

Marketers are too busy developing snazzy ad campaigns to worry about such technicalities! In 2009, Fader was named a “Professor to Watch” by the Financial Times, which discussed his interest in “the swathes of hard data consumers generate through their spending habits.” ”

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4 Tips For A Successful Crowdfunding Campaign

YoungUpstarts

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. The text you use throughout the campaign should supplement your video, providing a deeper context. Many successful campaign owners develop thorough marketing plans prior to launch.

Campaign 100
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Keep them updated about new offers, products and seasonal campaigns.