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Pick the Perfect Name for Your Startup

mashable.com

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94
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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. Resumes are noisy: The name at the top may suggest gender and ethnicity.

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Diverse Startups Can Receive Tech Mentorship And Thrive

ReadWriteStart

Digital Undivided does this by offering workshops and resources in cities with predominantly black populations: Philadelphia, DC, Atlanta, Chicago, Houston, Detroit, Oakland and the Harlem neighborhood of New York City. Some major names in tech will be speaking, including Adria Richards and Anil Dash.

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What You Need to Know About Google Local Services Ads

Duct Tape Marketing

Philadelphia, PA. By using the Local Services app, businesses can reply to messages, manage leads, track bookings, manage campaigns and budget (it’s easy to turn your ads on and off depending when you want them), view an ad’s performance, and review ratings (ratings can come from Google My Business or through Local Services).

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How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity

crowdSPRING Blog

Dunkin’ Donuts turned wins by the Philadelphia Eagles into free coffees and huge mobile downloads. Dunkin’ Donuts ran a campaign that leveraged reciprocity and the idea of “giving to getting” effectively. Dunkin’ Donuts . The free coffee was redeemed via the Dunkin’ Donuts mobile app. Saying thank you.

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Top 3 Reasons To Use Event Marketing To Drive Growth

YoungUpstarts

There’s nothing like putting a face with a name to build a stronger relationship with a customer or prospect. Tim Raybould is the CEO at Ticketleap , based in Philadelphia, PA. Just remember that the focus should remain on building relationships rather than applying a hard sell. Event marketing creates communities.

Marketing 100
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Creating a Successful Brand Ambassador Program

The Startup Magazine

By giving them exclusive benefits and the autonomy to carry your message to consumers, you can create a word-of-mouth marketing campaign that thrives for years to come. Maker’s Mark has long been a big name in bourbon, and the company works hard to stay that way. Successful Brand Ambassador Programs. Maker’s Mark.