Remove Campaign Remove Naming Remove Product Name
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 But you use conversion, you notice there is almost none, you kill the campaigns.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. There are reasons beyond Amazon SEO to run paid campaigns.

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.). Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Link to On-Site Visitor Survey.

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

For example, crowdspring helps entrepreneurs, small businesses, agencies, Brands, and non-profits with custom logo design, web design, print design, packaging design, product design, and even with unique business names and product names. The simplest version of a branded hashtag is your business name (#starbucks, #ikea).

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Please be very careful about what you do with this data (if you can even still access it).

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