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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. T = Tools, the myriad platforms and software needed. Books & Reviews Adam Metz business strategy CRM customer relationship social business social commerce Social CRM social ecosystem social media The Social Customer'

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Never say “no,” but rarely say “yes.”

A Smart Bear: Startups and Marketing for Geeks

As a maven of the Macintosh API and still willing to admit it, I landed lots of small contracting jobs fixing up code that other developers wouldn’t touch. These are folks with big requirements — tens of millions of monthly page-views, traffic spikes, custom code, perfect up-time, and 24/7 support.

Java 311
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When to Pay a Premium for Your Company Domain Name

Startup Professionals Musings

I’m sure you have all been frustrated at least once at not being able to get the Internet domain name you want for your company. Who owns all of these names, and should you ever buy one for a premium? Here's how the master of Web domains built a $300 million empire of over 300,000 domain names. Register the name if available.

Naming 202
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

And then the news came. A woman named Trish Hannon called me with the good news that we had won the project. Two weeks after winning the deal and well into implementation planning we released a new version of our software. They hired a consultant to help them with the review. That is when you potentially become complacent.

China 333
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

And then the news came. A woman named Trish Hannon called me with the good news that we had won the project. Two weeks after winning the deal and well into implementation planning we released a new version of our software. They hired a consultant to help them with the review. That is when you potentially become complacent.

China 328