Remove Campaign Remove Naming Remove Viral
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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 141
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Critical Marketing For Startups

YoungUpstarts

This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital. Social media can also be an important and useful part of your marketing campaign, particularly if your business exists only online.

Marketing 153
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Pick the Perfect Name for Your Startup

mashable.com

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94
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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

He created his own domain and gave out email address with the name@chamillionaire.com nomenclature. It created viral buzz because other fans saw the email address and wanted to know how they got it. He would occasionally give away free music in exchange for email addresses. This was in the 90′s. He was trailblazing.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools. People matter. You matter. Cool right?

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name.

Demand 167
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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. b) Brand Reputation (usually provided by social sentiment firms). 4) Crafting detailed workflows and escalation paths.