Duct Tape Marketing

MAY 2, 2024

John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. We work with clients at my marketing agency, so telling their stories of their brands and marketing campaigns and really getting deep into the founder's story. (10:06):

SEO 91

SEO Search Generative AI Engineer 91

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 67

Curation Lead Generation Technical Review Email 67

Duct Tape Marketing

AUGUST 23, 2023

They're hard to forget your last name. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It had oversight from the president, and that community organized the Save Harley campaign. It's all about standing out.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Duct Tape Marketing

JANUARY 30, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. You can try Active Campaign for free for 14 days and there's no credit card required. 10:08): Now, this offer is limited to new active campaign customers only. That's right.

Campaign 95

Campaign Leadership Differentiation Email 95

Duct Tape Marketing

MAY 24, 2023

So those are the posts that you boost, those are the types of content that you scale and then put those into your ad uh, campaigns. You have a strong blog, white paper, whatever, like turn this into however many social posts. The organic data is the best type of data because, you know, obviously you haven't paid to get it yet.

Social Media 95

Social Media Media B2B B2C 95

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. The newsletters practically write themselves off the usual template, with slightly different graphics and a find/replace for the name of the holiday and tracking codes. How can I sign up for that WPEngine drip campaign? ” (P.S.

Email 54

Email Software Review Software Campaign 54

crowdSPRING Blog

FEBRUARY 10, 2010

You’ll name your own price and schedule and you’ll pick from actual entries to your project, not bids and proposals. Company names. Need help naming your new startup or small business? Product or service names. Already have an established business but need a great name for a new product or service?

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Both Sides of the Table

MARCH 10, 2015

If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest. That’s why many great sales starts with generating inbound marketing leads.

Sales 150

Sales Non-Compete Campaign Dividend 150

Austin Startup

MARCH 15, 2017

in it and that flimsy name-dropping “Blockchain Revolution” book was being published [fyi, that book is garbage], the African-American community has already been quietly working on blockchain/DLT technology and here is where this wonderful article begins. Always create a “new file” for a new campaign. Not Fourth Industrial Ready.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

YoungUpstarts

SEPTEMBER 2, 2015

Look back at old campaigns and rank which campaigns were the most effective. If successes in the sales cycle are not aligning with key dates, as they should be, further research into why a campaign was a success (or failure) needs to be done. For example, name Stage One, “Awareness”. Analyze current sales outreach timing.

Customer 100

Customer Sales Cycle Campaign Social Media 100

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? What brand names and sources are considered safe and gold standard? Knowing how to identify and connect to the vocal minority can be a huge asset for gaining traction with targeted campaigns. Think about where you get the most important news in your industry. YouTube videos?

Audience 159

Audience Framework Community Search 159

YoungUpstarts

SEPTEMBER 10, 2015

There’s nothing like putting a face with a name to build a stronger relationship with a customer or prospect. You can send links to content such as white papers or articles to generate excitement prior to an event. Just remember that the focus should remain on building relationships rather than applying a hard sell.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

crowdSPRING Blog

JANUARY 31, 2011

Oh yea – remember to put your company name and logo on whatever swag you’re handing out this week otherwise it misses the entire point. Position yourself as an expert by writing white papers to distribute to your readers and other professionals. Know your resources. Share them here by posting a comment.

Public Relations 130

Public Relations Small Business Lean PR 130

Duct Tape Marketing

JULY 8, 2013

Set-up alerts in services such as Mention or Talkwalker for the names of companies and individuals you compete with. Use tools such as IFTTT.com to automate your research by doing things like storing competitors email campaigns to Dropbox or Evernote for easy retrieval and analysis. Your competitive research plan.

Dividend 78

Dividend SEO Social Media RSS 78

Duct Tape Marketing

AUGUST 8, 2014

For example, if your social media campaign begins with three tweets per day and you begin to build an audience on this strategy, that audience is going to expect to find tweets three times a day. Traditional marketing campaigns, such as pitching media or running online advertising, may require more work to recover.

Programming 77

Programming Social Media Audience Media 77

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JANUARY 22, 2020

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? Are you running an ecommerce site with discounts for specific campaigns? The variable name, in this case, is “geoData.country_name”; replace “GTM-XXXXXX” with your Google Tag Manager Container ID. Now you’re done.

Management 110

Management IP SEO API 110

Duct Tape Marketing

JUNE 1, 2017

Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind. All email marketing campaigns begin by asking for the prospect’s name and email.

Email 70

Email Customer Marketing Campaign 70

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Do you use a separate landing page for every promotion/campaign? Name (required). Download our free white papers and reports for some bedtime conversion optimization reading.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Duct Tape Marketing

SEPTEMBER 5, 2014

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. But that won’t work (and may even backfire) in social selling.

Marketing 78

Marketing Social Media Curation Boston 78

Duct Tape Marketing

JANUARY 1, 2019

Once you’ve identified those leads that are worth approaching, you can begin to use your marketing automation tool to create an effective email campaign. It’s also possible to use the tool to personalize the email, setting it to auto-populate with name, company, and job title based on the information you have in your database.

Customer 78

Customer Marketing Email Channel 78

www.foliomag.com

JULY 31, 2012

White Papers. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.”

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? I name checked him a few times. I mean, I think EB White is just a fantastically talented writer.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. We call them micro goals, or just steps along the way. You could track that.

Minneapolis 49

Minneapolis Analytics Software Review PPC 49

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. Search, Referring Sites, Direct, Campaigns. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns. Go use site search.

Web 140

Web Analytics eCommerce Campaign 140

Duct Tape Marketing

MARCH 22, 2017

It gives e-commerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter more personalized campaigns. Bottom line Klaviyo helps e-commerce marketers make more money through super targeted highly relevant e-mail and advertising campaigns. Learn more at klavioy.com.

Sales 46

Sales Conversion Campaign Lean 46

Duct Tape Marketing

SEPTEMBER 8, 2011

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. Here’s a simple campaign that I’ve seen do just that. In the email use the prospect’s name only in the subject line.

Lead Generation 77

Lead Generation Vertical Naming Email 77

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. A good nurturing campaign will educate and stay in touch with leads on a consistent schedule. A white paper.

Campaign 90

Campaign Email Clickthrough Audience 90

Occam's Razor

JANUARY 20, 2010

Content as in relevant videos that are named well, linked correctly and well tagged. You have many many white papers, though leadership papers, webinars, Big B2B Association publications where you contributed and more locked up in pdf or, much worse, behind a forced "give me your login" / "create a account" page.

Analytics 90

Analytics Search SEO Metrics 90